How I count

The formula

Monthly total = plan price (× seats on per-seat plans, + extra-staff charges) + card processing + text reminders + new-client commissions + add-ons you need for what you ticked.

• Plan: the month-to-month price, or the yearly price per month if you choose yearly billing. When a vendor publishes only one, I use it and label it.
• Seats: per-seat plans multiply by your staff. Plans with included staff add the published extra-staff price. Plans that cap staff are skipped when you have more staff than the cap.
• Card processing: bookings × % paid online × (average price × online rate + fixed fee), plus bookings × % paid by card in person × (average price × in-person rate + fixed fee).
• Texts: bookings × texts per booking, minus the plan's free allowance, × the published price per text.
• Commissions: marketplace clients × (average price × rate, within the published minimum and cap).

Assumptions I had to make

• Systems that connect to your own Stripe, Square or PayPal are costed with Stripe's standard US rate: 2.9% + 30¢ online, 2.7% + 5¢ in person, labelled "estimated with Stripe's standard rate". So are card payments on plans that can't take payments at all, since you'd still pay a processor somewhere.
• Vagaro publishes no online rate; I use its keyed-in rate (3.5% + 19¢). Above $4,000 a month of in-person card volume I switch to its large-merchant rate (2.29% + 19¢ plus $10 a month), as Vagaro's help center describes.
• Picktime publishes per-user prices with 3 users on Starter and 10 on Pro; I bill at least that many seats.
• GlossGenius Standard is treated as one person (GlossGenius describes it as for solo pros; the seat count isn't confirmed).
• Cal.com SMS credits are $0.01; I assume one credit per US text.
• Sign In Scheduling's yearly appointment bundles (2,400 and 9,600) are averaged to 200 and 800 a month.
• Dubsado's user add-on is read as a flat monthly charge per tier ($25 for 5 to 10 users, $45 for 11 to 20, $60 for 21 to 30).
• Plans with no scheduler (Dubsado Starter, HoneyBook Starter, Sign In Core) are left out of rankings.
• Taxes, card readers, payroll, websites and optional extras are left out.

What goes in the "partial" group

If a plan fits but at least one of its costs isn't published (for example texts beyond the allowance on Boulevard, GlossGenius or Goldie, Zoho's third-party texts, or Mindbody's card rate), it isn't ranked with the complete estimates. Its total is shown with a "+" because the real bill is higher.

Open questions (14)

Things the vendors' own pages didn't settle when I checked on 4 October 2026:

• Schedulicity: Merged into Vagaro: schedulicity.com home and pricing pages redirect to Vagaro. Kept as a pointer only, no plans; cost it as Vagaro.
• SimplyBook.me: currency check. Direct fetch showed EUR, reader proxy showed the same numbers with $; confirm USD prices for US visitors before publishing.
• Boulevard: monthly-billing prices not readable; $143/$234/$328 recorded as annual-billing per-month. Page data also contains unreconciled figures (156/195, 260/325, 364/455) and conflicting text allowances (100 vs 250).
• Cal.com: monthly prices taken from the pricing page's own bundle (monthly toggle), not the default render; Cal Pay fees not found.
• Microsoft Bookings: only annual-commitment prices published; monthly null.
• Wix Bookings: US prices from Wix's own blog (2026-09-10) because wix.com/plans is geo-priced; month-to-month US prices unconfirmed.
• HoneyBook: yearly prices only, current 25% promo may be time-limited; monthly null.
• Mindbody: only Starter $79/mo published (via Mindbody blog 2026-10-02); other tiers contact sales; processing % not published.
• Booker: 'starting at $139' heading only, no per-plan prices; treated as contact sales.
• Sign In Scheduling: official pages conflict on whether scheduling is included or a $460/yr add-on (2,400 appts/yr).
• Picktime: only annual per-user prices published; monthly null.
• Google Calendar: Workspace Individual price not found on Google's pages.
• Fresha: US cap on marketplace new-client fee not verified.
• GlossGenius: Standard plan user count not confirmed.

Found something out of date?

Prices change. Use the WhatsApp or email button at the bottom of the page and I'll check it against the vendor's page and update the date.