Guides: hidden fees, forced payment processors and marketplace commissions

Short, specific and sourced. Each guide pulls its numbers straight from the same vendor data as the calculator.

The hidden fees in booking software

Where the money goes after the plan price: card processing, per-seat pricing, text credits, add-ons, marketplace commissions and promo prices, with real figures from 27 vendors.

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Forced payment processors, explained

Which booking systems make you use their own card processing, what they charge compared with Stripe's standard rate, and when that is a good or bad deal.

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Marketplace new-client commissions

Fresha, Booksy Boost, Vagaro promotions and the Mindbody app take a share of a new client's first visit. What each charges, the minimums and caps, and what a new client really costs you.

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How the estimate is worked out

The formula for every line, the assumptions, and the open questions I could not confirm with the vendors.

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No forms, no sales funnel

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Guides to the small print

The hidden fees in booking software

Forced payment processors, explained

Marketplace new-client commissions

How the estimate is worked out

Want me to set it up for you?

You Have a Business to Grow. Let Me Handle the Internet.