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Best for: Salons, barbers and beauty businesses wanting per-staff pricing with built-in SMS and card payments.

Pricing
Prices published
Billed
per user/seat
Free plan / trial
No free plan · trial 14 days, no card required
Card processing
Not stated · 2.8% + 30¢ online

At your numbers

2 staff, 160 bookings a month at $75, 40% paid online and 50% by card in person, 1 text per booking. Change these.

Monthly cost of each Timely plan at your numbers
PlanTotal a monthFits?
Build$370Yes
Elevate$393Yes
Innovate$409Yes

Rank it against the others

Cheapest plan that fits

Timely · Build

  • Plan$52
  • Card processing$315
  • Text reminders$3
Total a month$370

List prices checked Oct 4, 2026.

Every Timely plan

Monthly = billed month to month. Yearly = the per-month price when billed yearly. "Not published" means the vendor doesn't show it.

Timely plans and fees
PlanMonthlyYearly (per month)Staff includedExtra staffBooking limitCard rate online / in personText remindersDeposits, no-shows
Build

Online calendar and 24/7 booking, in-salon card payments, stock management, accounting integrations, free mini-website.

$26not published1 staff$26/staff/monthunlimited2.8% + 30¢ / 2.29% + 30¢100 SMS/month, then 5¢ eachdeposits and card-on-file cancellation fees included
Elevate

Adds e-forms, client photos/documents, add-on services, waitlist, promo codes, targeted SMS campaigns (5¢/message).

$39not published1 staff$39/staff/monthunlimited2.8% + 30¢ / 2.29% + 30¢200 SMS/month, then 5¢ eachdeposits and card-on-file cancellation fees included
Innovate

Adds automated consultation forms, VIP services, dedicated two-way SMS number, staff targets, custom confirmation page, GTM and Zapier.

$47not published1 staff$47/staff/monthunlimited2.8% + 30¢ / 2.29% + 30¢350 SMS/month, then 5¢ eachdeposits and card-on-file cancellation fees included

Build

Monthly
$26
Yearly
not published
Staff
1 staff; extra $26/staff/month
Bookings
unlimited
Card rate
2.8% + 30¢ online / 2.29% + 30¢ in person
Texts
100 SMS/month, then 5¢ each
Deposits
deposits and card-on-file cancellation fees included

Online calendar and 24/7 booking, in-salon card payments, stock management, accounting integrations, free mini-website.

Elevate

Monthly
$39
Yearly
not published
Staff
1 staff; extra $39/staff/month
Bookings
unlimited
Card rate
2.8% + 30¢ online / 2.29% + 30¢ in person
Texts
200 SMS/month, then 5¢ each
Deposits
deposits and card-on-file cancellation fees included

Adds e-forms, client photos/documents, add-on services, waitlist, promo codes, targeted SMS campaigns (5¢/message).

Innovate

Monthly
$47
Yearly
not published
Staff
1 staff; extra $47/staff/month
Bookings
unlimited
Card rate
2.8% + 30¢ online / 2.29% + 30¢ in person
Texts
350 SMS/month, then 5¢ each
Deposits
deposits and card-on-file cancellation fees included

Adds automated consultation forms, VIP services, dedicated two-way SMS number, staff targets, custom confirmation page, GTM and Zapier.

Fees beyond the plan

Card processing

TimelyPay is Timely's built-in processor. US online/card-not-present 2.8% + $0.30; in-salon 2.29% + $0.30. No extra fee on Build, Elevate or Innovate beyond processing. Custom in-salon rates possible above $5k/month in card volume.

Text reminders

Monthly SMS allowance per plan (100 / 200 / 350); extra messages 5¢ each.

Deposits and no-shows

All plans support deposits at booking and saving card details to charge cancellation fees.

Marketplace commission

None; Timely states no new-client fees.

The catches

  • Price is per staff member, so cost grows with team size
  • SMS beyond the monthly allowance is 5¢ per message
  • Targeted SMS campaigns (Elevate+) are billed at 5¢ per message
  • Waitlist, forms and add-on services start at Elevate; two-way SMS and consultation forms are Innovate-only
  • No annual billing option shown

What I couldn't confirm

Pricing page is JS-rendered; read via reader proxy (USD shown). Fee help article blocked directly (403) but read via reader proxy. In-person 2.29% + 30¢ is stated on Timely's in-salon payments page (Tap to Pay context); terminal hardware price not published. Whether third-party processors can be used instead of TimelyPay not confirmed. Staff caps per plan not stated.

No forms, no sales funnel

Setting up Timely?

I'll pick the system that fits your trade, set up your services, deposits and reminders, and connect the booking button to your website. Start with a free 20-minute call with me.

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